Visual Expression Guidelines

Eyebeam’s Data Viz Challenge promotes data visualization innovation and good design’s ability to change and inform. The current challenge looks for good ways to present data showing how the United States government spends tax money. The guidelines Data Viz offers entrants are sound advice beyond the challenge.

Data Viz challenge guidelines for a good visualization:

Storytelling     Uses narrative, point of view, or tone to tell a persuasive story.
Clarity     Presents information that is accessible, accurate, and meaningful.
Relevance     Communicates information that is timely, personal, or relatable.
Utility     Provides insights that can inform action.
Aesthetics     Embodies beauty, balance, and visual originality.

It might be better to think of them as rules. Try imagining how you can create an excellent data visualization, visual explanation, or presentation without one of these elements.

Guidelines and challenge details: datavizchallenge.org